Women are ALWAYS looking for the ultimate pair of jeans. And denim brands are always bringing out new ones that claim to do just that.
It is nigh impossible to find a pair that a)fits well b)is comfortable c)lengthens the leg and d)perks up the derrière that will let you overindulge every now and again, instead cutting off your circulation at the waist and therefore displaying that lovely area we call the muffin top.
Because of this, women on average have 10 pairs of jeans in their wardrobes.
However, George at Asda think that they may just have found the solution. Their new £18 Wonderfit jeans claim to fit comfortably across three sizes. That means a size small will perfectly fit a size 8, a size 10 and a size 12 woman, while medium will flatter and fit a size 14, 16 and 18.
The denim is, ultra stretchy, uses a compact weave with high elastane content. This stops the denim from losing its shape and remains comfortable on a larger size without overwhelming the slender legs of someone else.
Asda say, “Like a second skin the jeans ensure comfort and fit whilst the specialised fabric ensures they keep their shape, springing back to the smallest size once washed.”
The best thing about these jeans if they work? You can share with your friends.
Fiona Lambert, George Brand Director said, “We’re well-known for our innovation at George, and the latest problem solving denim technology – the Wonderfit Jean- offers a solution to many women across the nation whose weight tends to fluctuate regularly. We’ve all had days where we struggle to button up our favourite pair of jeans after over indulgence and likewise days where our favourite jeans are a little looser following weight loss. With the Wonderfit, gaining or losing a few pounds will make no difference, you’re guaranteed a perfect fit every day.”
George at Asda’s Wonderfit Jeans are available in store and on George.com now and cost £18. They come in black and indigo and sizes small (fitting dress sizes 8, 10 & 12), medium (fitting dress sizes 14, 16 & 18) and large (fitting dress sizes 20, 22 & 24).