Marks and Spencer have unveiled the latest range of its Drop a Dress Size collection.
The high street store is marketing the selection of figure-skimming designs as ‘a stylish way to look slimmer in seconds.’
Each dress has been constructed with a seamed Secret Support lining. The lining works in a similar way to a corset which helps to shape your figure, define your waist and create a smooth silhouette.
It uses the same technology as their famous M&S firm control shapewear with the inner slip using darts at the waist to cinch and shape while also smoothing out your lumps and bumps.
The range is available in sizes 8-22, with prices around the £59 mark. The designs aim to be simple day-to-eveningwear which M&S claims give the illusion of a slimmer shape ‘in seconds’.
Of course, M&S isn’t the only brand delving into this new technology. Countless retailers and clothing stores have also jumped on the instant-slim bandwagon.
Body Frock, favoured by celebrities such as Kimberley Walsh and Kym Lomas, also design dresses to help women look slimmer.
The brand says their secret is that their items fits ‘slim and taut like a corset’, making the garment instantly slimming and smoothing.
Another contender in the market is Mooi who, in April this year, unveiled the S dress (the letter stands for ‘shape’), claiming that its machine-washable, crease-resistant material, would help its wearer drop a dress size. Their £360 garments are made with 28 per cent elastane, which, Mooi say, creates a slimming effect that makes the wearer appear an entire size smaller.
Gok Wan, has also incorporated the technology into collection for Tu at Sainsbury.